The Inde Studio
logo design & branding.
Our friends over at the Inde Design Studio have a lot of digital + print needs. Between building homes, remodeling homes, and building new communities they are always in need of layout design, logos, and branding. They knew they could count on us and trusted that we will do quality work for them in a timely fashion. The Inde Design Studio specifically needed a rebrand and logo update. We gladly took on the task of visually perfecting their logo to their liking.
We took the original Inde logo design and updated it. The original logo is set in Helvetica Neue and as huge fans of Helvetica we were on board with keeping that as the base typeface. We took the logo lockup and tightened everything up. We kerned the letters a bit tighter and reduced some weight in the tagline section. Along with manipulating the type we went for a softer blue to represent what the Inde Design Studio stands for—a mature interior design remodeling company. The blue comes through super elegant with a little bit of fun.
logo use on web.
Here is the logo living out in the world digitally. The website is using the detached version of the logo as well as the tagline version. This logo design is versatile in the way that the company can internally manipulate the tagline of the logo basing the design on the style guide we built for them.